Remember that the function of most interview questions isn’t necessarily to see what answer the candidate gives, nut to see how he or she approached the question. For example, someone looking to end up in marketing director jobs may be expected to consider a question and answer it in a fashion that belies his or her knowledge of the subject – cutting to the heart of the matter, in other words, rather than beating around the bush.
First question – tell us about yourself. This question is not designed to elicit a life story. It’s designed to see how the candidate responds. A good candidate will relate his or her answer to marketing and the job at hand.
Second question - why do you want to work for us. A candidate with his or her head screwed on will use this question to show that he or she has researched the company and knows what it does.
Three - can you give an example of a failed marketing campaign. All candidates must be able to identify the reasons for failure and show how these reasons were understood and acted upon in future campaigns.
Four - tell us about a project you completed on time and under budget. This question is simply designed to elicit a response showing an understanding of time planning and budget considerations.
Five – can you tell us about a time when you have to innovate. This is really about finding a time when normal procedures didn’t work, understanding why and moving in an new direction.
Six – When have you convinced someone to do something they didn’t want to. This is designed to elicit evidence that the candidate is both skilled at, and enjoys, influencing other people. Marketing director jobs are, after all, about people management.
Seven – Which of our services or products most appeals to you. Another chance to show research and prior knowledge. It also enables the candidates of marketing director jobs to show that they understand how a product has certain key selling points that must be defined for an audience.
Eight – Give us an example of a brand whose marketing you envy. This gives the candidate a chance to show his or her understanding of how good branding works.
Nine – Analyse this advert, pretend you are a client and give feedback. This is a chance for candidates for marketing director jobs to show how good they would be analyzing in house work and spotting mistakes in it.
Ten - which brand would you like to be. This plugs into the idea of brands as personalities, and shows that the candidate has a subtle appreciation of the fine points of marketing.
Candidates for marketing director jobs are required to show their knowledge in a range of subtle ways, before they are seen as right for a role.
About The Guest Author : Lisa is associated with some career blogs and communities as their freelance writer and adviser. With help of this article she want to inform her readers about marketing director jobs in detail.You can also Contribute to OSH by “Write for US”.
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