Web and cloud application monitoring solution provider finds that successful sales through an e-commerce website largely depends on customers with positive website experience. A recent survey was conducted and it was found that about 56% of customers who invest more than two hours every week for making an online purchase have cancelled their order because slow response time or some error.
The survey also helped us discover some typical shopping traits common in online shopper, some factors that shoppers need to keep in mind while selecting an online vendor and the behavior which should be confronted with retail websites that fail to work in a proper manner. Another independent survey was conducted wherein the results reflected a number of online shopping trends and unleashed the prominent pain points which consumers face while making an online purchase.
Common Tendency among Online Shoppers
No sooner than the holiday shopping season approaches, this insight may be used for helping e-retailers think beyond ensuring that their websites are facing a good uptime rate. What is intended out here is that being online business professionals, instead of relaxing thinking that your websites are having a good uptime rate, you should actually find out what the exact status of your website is. If you are really serious about your business and want to make sure that an increasing number of customers come to your website in order to make a purchase, then the first thing that you need to focus on is the uptime of your website.
There’s a common tendency between online shoppers to move to different websites in case they find a website taking too much time to get loaded. In simple words, they don’t have the patience to wait for than 2 to three minutes for a web page to get loaded; the moment they find that your website is taking too much time to get loaded, they’ll make a move to your competitor’s website. It is quite clear that you cannot afford slow loading time and frequent downtime if you are interested in increasing your sales.
Vendor Loyalty is scant Online
Most of the online shoppers hold the idea that they would prefer to make a switch to another website the moment they get hold of faster and better user experience website than the one that they are presently using. People who are more accustomed to the online way are less tolerant to slow e-retail websites.
Reasons why the online was has turned popular
You may be having innumerable shopping malls and complexes across the globe. But in spite of this, why do you think that the online way has turned put to be an effective option today? Well, ask any online shopper and perhaps they’ll help you with the same answer, i.e. convenience and price. You no longer have to move from one store to the other in order to make a purchase, instead you’ll find everything under the same roof. Besides, you’ll also get huge discounts on online shopping products.
About the Guest Author: Jennifer Hughes has a graduate degree in Management & Technology. She started her career with Monitor Scout as a technical writer. She has expertise in server and website monitoring technology with keen interest in social media and journalism. You can follow her at twitter@MonitorScout.You can also contribute to OSH by “Write for US”.