Google on Wednesday to upgrade there AdWords program, advertisers, device type, time of day and by factors such as geographical proximity mobile optimize their placement.
Enhanced campaign called Let’s upgrade, while creating a campaign for business owners to take those factors into consideration. However, Google promises that you will be able to handle it all in one place.
The company offered some examples of how the Enhanced campaign will work. For example:
Breakfast cafe on a smartphone for the people “coffee” or “b” is the quest to reach. Bid adjustment with three simple entries, using, they find a half-mile away, 20% fewer searches than 25% of people after 11:00 on the bid and 50% higher for searches on smartphones. The bid adjustment in the same operation can be applied to all keywords and ads.
In another example, an advertiser has been seen by the device on which your ad may vary:
A national retailer with both physical locations and a website can show ads with click-to-call and location extensions for people searching on their smartphones, while showing an ad for their e-commerce website to people searching on a PC — all within a single campaign.
Finally, advertisers using the Google Data can view the ads that are most effective:
You can count phone calls of 60 seconds or longer that result from a click-to-call ad as a conversion in your AdWords reports, and compare them to other conversions like leads, sales and downloads.
Google claims that the upgrade will start rolling out within the next few weeks. By the middle of the year, it will be universally available.