LinkedIn has been great for job seekers during the most recent economic cycle. Individuals and companies are achieving more professional goals with LinkedIn. Particularly for business people and career-oriented people, it is one of the most important social networking site. LinkedIn is doing what few other social networks can do. LinkedIn can be a tremendous source of web traffic, and perhaps more importantly, it can be a tremendous source of highly targeted web traffic. LinkedIn can drive a lot of high quality traffic to your website and generate your business. There are lots of groups on LinkedIn. You can join the groups related to your industry and post your blogs on these.
How to Drive Traffic to your Site from LinkedIn in 2013:
Build Your Network-
Search for people you know and send them a connection request via LinkedIn. The more connections you have in your LinkedIn profile. Always make as many connections a possible on LinkedIn as well as any other social networking website. Continue working on making new, relevant connections. If you only have 100 connections, this limits the amount of potential clicks on your profile and website links per day.
Customize Your Website Links-
Your website should display your blog first and then you’re personal website and then your company website. No one actually cares what your blog is unless it is relevant to them or solves a problem. Customize your website links to attract more clicks and drive more traffic to your blog.
Ask and Answer Questions-
Log into your LinkedIn account, and visit the LinkedIn Answers page where you can answer questions that other people have already asked or ask your own. The more questions you answer, the better the chances are of that person asking the question to click on your blog to learn more about you.
LinkedIn also has a status update feature that is a lot like Twitter, only it gives you 148 characters to work with instead of 140. You should update and use LinkedIn and update your status regularly to drive traffic. Try to help your connections by providing them with valuable information.
Join Niche Groups-
You should join industry specific groups on LinkedIn and be an active member of the groups. You can start a new discussion or post valuable information. Find those people who click on the “Group Search” tab and type in some key words that relate to your blog.
Add RSS Feed to Groups-
It allows you to add your own RSS feed or website link so it will automatically update the group every time you post a new article on your blog. If your RSS is helpful to your group members, then they will visit your website.
Share Button on Your Blog Posts-
The powerful part of this button is that in one step you can share in your status box AND to groups you’re a member of it. Easy way to get quality traffic.
Add the Blog Application to Your Profile-
This is really just a continuation of the item above. This application posts the title and first paragraph for your most recent articles you have published on your LinkedIn profile. It is a way to give viewers of your profile. LinkedIn is a big deal and represents a big opportunity for your business.