Want to sell your website and get the most money for it? Or maybe you want to increase the income of your website by selling advertising on it? Or you just want to get a good idea about how the search engine optimization efforts of your. Then you need to know Alexa.
Like it or not (and many people are highly critical of the rankings), Alexa is the most widely used statistical evaluation of site popularity and traffic. Unlike the Google site, which resides only a specific Web page, and the application of Alexa rankings for the entire Website.
Alexa Global traffic rank comes as a function of what Alexa calls “affordable”, as well as the calculated “page views” of their own. Both statistics come from data provided by users who have the Alexa toolbar installed. Alexa shows that more than 10 million people have downloaded their toolbar. Download the Alexa toolbar has appeal because it includes a popup blocker (a long time ago not major browsers), as well as search engine input box, and links to each of the Amazon and Alexa, and information about the site Alexa.
After the arrival of (percent of users access to the site), and the number of pages (the number of unique pages accessed by the user in a single day), and the rankings are calculated traffic and Alexa list is created for most popular sites. Listed as the #1 site with the highest rank, which is the second highest is No. 2 and so on.
Criticism from the Alexa toolbar and Alexa arise from intrusive, privacy toolbar to break the toolbar, prejudice and Alexa ‘. In fact, some of the signal spyware toolbar as problematic.
The bias of the rankings comes from the fact that the data comes only from the users of the toolbar. While the existing toolbar for Internet Explorer, Mozilla Firefox and Netscape browsers, and for users of Windows, Macintosh and Linux, some Internet users are not prominent – such as users of AOL / Netscape browser.
It’s usually, but incorrectly, believed to be bias occurs because the toolbar is only available for Microsoft Internet Explorer. Even before Alexa came out with its own toolbar for Firefox, other Firefox extensions exist that provide the same function as data collection.
However, it is not known how many people actually use the toolbar. Wikipedia article on the Alexa toolbar references forum 2003 published estimate the actual number of users of the toolbar at 180,000.
While others talked about Alexa as a statistical sampling such as TV Nielsen ratings, and perhaps the only thing they have in common is that they both samples, and estimates are based on the largest of its popularity on those samples. Nielsen, in the finest traditions of polling and statistical sampling, and choose carefully, “Nelson homes.” Alexa not only do not do this, users self-select themselves.
In addition, Alexa indicates that any Alexa rating below 100,000 can not be relied upon, as is any site with less than 1,000 visitors a month. According to Alexa, “and more traffic to the site receives (the closest it gets 1 position), it becomes more reliable traffic classification.”
So, how do you increase the Alexa traffic rank of your own? The most obvious, and get more traffic. This can be done through search engine optimization (SEO) efforts, as well as a myriad of other strategies for generating traffic.
However, you can also bump your ranking by taking advantage of weaknesses Alexa rating. For example, encourage all your site visitors to download and install the Alexa toolbar. Visit your website! using Alexa toolbar , so any way to eliminate this bias.
While faces Alexa competitors such as Compete.com and Quantcast, and well-established in the rankings in the industry. While there are probably reasonable questions about their health, and if you need to impress anyone with the popularity and traffic for your site, with particular attention to the Alexa is still important. The best way to increase your Alexa ranking is simply by getting more traffic. However, should not be ignored and other ways to increase your Alexa ranking.